Strategy. Momentum. Accuracy.
Base your efforts in strategy, match your communications to your audiences, and let the benefits of your brand break through.
The Fletcher Directive
Everything we do advances your grand-scale strategy. Moving towards that ultimate target — through unified brand strategy, design communication, business insight, content solutions, and more — builds value and drives momentum.
Doing this is our directive. And it’s more fun.
Amarillo Roadhouse Brewery wanted a visual language that matched their bold heritage.

Amarillo Roadhouse Brewery wanted a visual language that matched their bold heritage.

Brand is the secret ingredient in the Whisker Bomb line of sauces from ZZ Top’s Billy F Gibbons and roughneck rocker Tim Montana.
Full-Service Collective
We’re not an agency. Agencies are run by account managers who translate client needs into work hours and work hours into deliverables. It’s a cycle built around checking boxes and cashing checks.
Fletcher is run by experts in their fields — strategists, creatives, technologists. People who’ve come together to reach beyond the immediate need, because the bigger picture is far more fascinating and rewarding.
Brand is the secret ingredient in the Whisker Bomb line of sauces from ZZ Top’s Billy F Gibbons and roughneck rocker Tim Montana.
Brand = Reputation
We base our work on the reputation that best connects you with your most crucial audiences.
Our job isn’t to make what you’re doing bright and shiny; it’s to highlight the powerful core of value in your work and make sure that’s what people first think of first.
We helped Ravin Valhalla claim the ultimate high ground by pairing the pinnacle of crossbow technology with a military and first responder VIP reward program.

We helped Ravin Valhalla claim the ultimate high ground by pairing the pinnacle of crossbow technology with a military and first responder VIP reward program.

We aligned academic, administrative, and advancement teams for Louisiana Tech University in order to build and launch their first major web update.
Vision Quest
At Fletcher, our goal is to build relationships. We collaborate to develop and implement an overarching vision of success. Then, we use that focus to design and power whatever tactics will build lasting benefit for your business.
We aligned academic, administrative, and advancement teams for Louisiana Tech University in order to build and launch their first major web update.
What Design Means
While beautification is part of what a designer can do, pretty isn’t our primary aim.
Above all else, design needs to communicate the big ideas that set your business apart. And it needs to do so in a way your most important audiences understand. Through color, font choice, photography, and more, powerful design sends a specific message to those primed to care, so they care.

All Bait, No Switch
We use A.I. and other cutting edge tools as appropriate but we won’t hand your project off to drones or bots. As a collective, we have a wide network of talent to compliment our efforts as needed. We formed Fletcher because it’s the work we want to do.
Ozzie Thoreson, Founder, CCO
Ben Lee, Founder, COO
Zack Kushner, Director of Brand Strategy
Mark Hedberg, Director of Technology
Kayla McCord, Head of Biz Dev